International technology transfer is often described as an engine of economic growth. A commitment to international markets is most successful when it is built on long-term partnerships. The use of proprietary innovative technology in the international market is often marked by knowledge transfer to local subsidiaries or joint-venture partners. For many companies, however, the protection of its technology on new markets is perceived as the greatest challenge. In addition to that, special laws, regulations or expensive certification procedures need to be observed and dealt with in the target countries, which can be time-consuming and costly and are mostly perceived as a big constraint. But knowledge and technology transfer can only be subject to a sound business deal if it is conducted on a voluntary basis.
With our study group, we develop recommendations for companies and offer advice for the development of suitable market strategies and a comprehensive business strategy for brand and trademark protection.